Brilliance is one thing, but consistent brilliance is another.
To say that Seth Godin writes about marketing is like saying Johnathan Livingston Seagull was written to help seagulls become better fliers. This control surface tweak is just another day at the office for Godin, but it’s the sort of meta policy reminder that helps to liberate me from the useless fucked clutter of answers to the wrong questions.
Free Yourself, And Use Your Freedom Well
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